Parties & branding

GiftDesk has three parties. Branding follows the relationship — not a joint lockup on every surface.

A (store) ──fulfills / status truth──► C (recipient)
A (store) ──shares dashboard─────────► B (gift lead + team)
B (team)  ──contacts / experience────► C (recipient)

Rules

Relationship	Rule
A ↔ C	Packages + carrier truth only. Store is not the default email voice of the gift.
A ↔ B	Store publishes/shares the orders desk. Store brands this desk.
B ↔ C	Gift team owns outreach and a branded recipient gift page. Carrier sites are secondary.

Brand scoping (locked)

• A's brand serves A↔B and does not appear in C's brand hierarchy.
• Gift page and B→C emails carry no store logo, no store colour, and no joint store × gifter lockup.
• The single store reference visible to C is one factual line inside carrier details: Shipped by {store} for {gifter}.

Campaign membership

Orders join a campaign via store-defined Shopify tags. Membership is always decided on the store.

See also

• Campaign desk
• Gift page
• Recipient branding