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Campaign desk

The campaign desk is the core shared surface for one gift batch.

Design locks

  • Prefer table + KPI strip over kanban
  • Store brands the desk (A↔B)
  • Gift team uses it to own follow-up, not to run Shopify Admin

Who uses it

RoleUse
StorePublish orders, fulfill, monitor exceptions
Gift teamConfirm batch, contact recipients, tickets

Store fulfills. Gift team owns the follow-up.